Studi Kualitatif Interaksi Komunikasi Digital Dan Dampaknya Pada Perilaku Masyarakat
Keywords:
komunikasi digital, interaksi sosial, perilaku masyarakat, literasi digital, media social, komunikasi digital, interaksi sosial, perilaku masyarakat, literasi digital, media socialAbstract
Transformasi komunikasi digital membawa implikasi luas terhadap perilaku masyarakat modern. Media sosial, platform pesan instan, dan ruang digital interaktif telah membentuk pola interaksi baru yang berdampak pada cara berpikir, bertindak, dan membangun relasi sosial. Penelitian ini menggunakan pendekatan kualitatif dengan analisis tematik untuk mengeksplorasi bagaimana interaksi komunikasi digital memengaruhi perilaku masyarakat Indonesia, baik pada aspek sosial, budaya, maupun psikologis. Data dikumpulkan melalui telaah literatur, wawancara mendalam dengan 20 responden dari berbagai latar belakang usia dan profesi, serta observasi aktivitas digital pada tiga platform utama: WhatsApp, Instagram, dan TikTok. Hasil penelitian mengidentifikasi empat tema utama: (1) perubahan pola komunikasi interpersonal, (2) penguatan dan pelemahan kohesi sosial, (3) dampak terhadap literasi informasi dan penyebaran hoaks, serta (4) implikasi psikologis berupa kecenderungan adiksi digital. Studi ini menegaskan pentingnya literasi digital kritis, regulasi platform yang adaptif, dan pengembangan komunikasi etis di ruang digital.
The transformation of digital communication has brought far-reaching implications for modern society’s behavior. Social media, instant messaging platforms, and interactive digital spaces have shaped new patterns of interaction that influence the ways people think, act, and build social relationships. This study employs a qualitative approach with thematic analysis to explore how digital communication interactions affect the behavior of Indonesian society across social, cultural, and psychological dimensions. Data were collected through literature review, in-depth interviews with 20 respondents from diverse age groups and professional backgrounds, as well as observations of digital activities on three major platforms: WhatsApp, Instagram, and TikTok. The findings identified four main themes: (1) changes in interpersonal communication patterns, (2) the strengthening and weakening of social cohesion, (3) the impact on information literacy and the spread of hoaxes, and (4) psychological implications such as a tendency toward digital addiction. This study emphasizes the importance of critical digital literacy, adaptive platform regulation, and the development of ethical communication in digital spaces.
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